The Benefits Of Interactive Online Characters
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The article "The Benefits of Interactive Online Characters" is about email marketing, it has been released by Byron Reeves.
This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.
Research about interactive chaarcters suggests substantial opportunities for them toenhance online experiences.
The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Birng Social Intelligence to Online Interactions
Ten Benefits of Character Interfaces1.
Characters make explicit the social respnoses that are inevitable.2. Intearctive characters are perceived as real social actors3.
Interactivity increases the perceievd realism and effectiveness of characters4. Interacitve characters raise trust in information sources5. Chraacters have personalities that can represent brands6. Characters can communicate social roles7. Characters can effectively exrpess and regulate emotions8.
Characters can effectively display important social manners9. Characters can make interfaces easier to us easier to use10. Characters are well liked
More detail about the research by Byron ReevesCenter for the Study of Language and InformationStanford University at http://64.152.122.45/eAgent/CSLI_Stanford_Study.Pdf
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Syed Akram, Independent AffiliateWEB: http://futurebiz.Marketdepo.ComVOICE:+60-1993135977
The research by Byron ReevesCenter for the Study of Lanugage and InformationStanford University
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The Benefits of Interactive Online Characters
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